The new emerging workforce, consisting of Generation Z, will soon surpass Millennials as the most populous generation. Gen Zers are born between 1996 and 2010 with the oldest member being 24 years old. At this point in life, the oldest members of Gen Z are right out of college and looking to jump start their career. With today’s tight labor market, employers must set themselves apart from competitors to attract the new emerging workforce as well as retaining the current workforce, Millennials. So how do employers set themselves apart?

Digital recruitment strategies.

To attract Gen Z, companies need to focus on their web presence by marketing themselves as an employer of choice. To learn more about how to be come an employer of choice, read our blog post here.

Offer flexibility.

It is important for Gen Z to have flexible schedules and remote work options since they do not like the idea of sitting at a cubicle from 9 to 5.

Modernize the workplace.

Cubicle days are long gone. Gen Z wants to work in an open office space with natural light and a lot of office perks. Think free coffee, drinks, snacks, etc.

Stay up to date with technology.

Gen Z does not know a world without technology. They are always attached to their gadgets so for employers, it is important to update technology when possible.

Integrate apps.

We already know Gen Z prioritizes technology so take it a step further by integrating apps for various activities or workflows. Examples include apps for on boarding, payroll, time sheets and project managements apps.

Offer educational opportunities.

For Gen Z to stay at a company, it is important to offer educational opportunities so they can advance their career and grow with the company. Examples include tuition reimbursement, mentorships, and online courses.

By implementing these tips, employers are marketing themselves as an employer of choice to the new emerging workforce. Not to mention, these tips also apply to the Millennial generation which make up the current workforce. If we can help with any of your staffing needs, please reach out to us at (770) 937-0410.

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